Elle Macpherson launches new collection of her lingerie range

SHOTLIST
AP Entertainment
London, 22 January 2007
1. VS from Wide, photocall, Elle Macpherson on bed scattered with lingerie
2. Cutaway press photographers
3. SOUNDBITE (English) Elle Macpherson: on new ‘Boudoir’ range
“‘Boudoir’ is more expensive, it’s more design orientated, it’s more couture orientated, it’s very sensual and quite sexual in the sense of we have suspenders, garter belts, corsets, quarter cup bras, demi cup bras. It relies on a lot of old fashioned corseting, silks and satin and fine Austrian lace, and it’s fun and comfortable.”
4. MS Macpherson gives interview to reporter, pans to camera
5. SOUNDBITE (English) Elle Macpherson: giving advise for men buying lingerie for girlfriends for Valentines day
“For any man buying underwear, the first thing he needs to do it check his girlfriend’s bra size, and not what she says she is but what she actually wears, because she might say something and you will find actually in her bra drawer that she is a different size. So, check her bra size and anything from the Elle Macpherson Intimates or the Boudoir collection, I would recommend because I know it’s comfortable and I know women love it. If you buy for a woman and not for you as a man, I think the value of a woman being comfortable and feeling elegant and feeling sensual and feeling that she looks wonderful as opposed to feeling that she is dressing up, I just think there is more value for money in that.”
6. MS Macpherson gives interview
7. SOUNDBITE (English) Elle Macpherson: on her idea of who would wear ‘Boudoir’
“This woman is a woman who in environmentally conscious, she is somebody who reads poetry, she has eclectic taste but she is not disorganised, she is sensual and sexual but she is also quite feminine. She is somebody who is politically orientated, who has political interests, she loves music, and she has a collection of music. She has a computer but she plays patience with old fashioned cards, so she is this mixture between very modern but is emotional, is sensual, is romantic, poetic, creative. ”
8. Wide, Macpherson poses in front of bed
9. Close up Macpherson
10. SOUNDBITE (English) Elle Macpherson: on thin models row
“I don’t believe in having an a opinion on this, it’s really frankly none of my business, my business is to create lingerie for all sorts of women, it’s not just for me, there is something here for everyone.”
11. Cutaway MS press
12. VS Macpherson sits on end of bed for photographers
ELLE MACPHERSON LAUNCHES ‘BOUDOIR’ LINGERIE COLLECTION
Elle Macpherson turned a London department store into a bedroom, for the launch of the latest collection in her Intimates lingerie range: ‘Boudoir.’
The former supermodel reclined on a double bed, surrounded by underwear for press photographers, at Selfridges on London’s Oxford street Monday (22JAN07).
A nod to the influence burlesque now has on mainstream trends, the Boudoir collection is a celebration of sensuality and seduction:
“‘Boudoir’ is more expensive, it’s more design orientated, it’s more couture orientated,” says Macpherson, “it’s very sensual and quite sexual in the sense of we have suspenders, garter belts, corsets, quarter cup bras, demi cup bras. It relies on a lot of old fashioned corseting, silks and satin and fine Austrian lace, and it’s fun and comfortable.”
The launch is well timed, with Valentines day just around the corner. Macpherson had advice to offer men hoping to buy lingerie for their girlfriend this February 14th:
The new collection for Valentines day comes in blushing pink, cream, chocolate and mushroom.
A second range of Boudoir lingerie is to be launched in April, in lemon, sage, olive, black and the occasional flash of vintage-look gold.

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