Gisele Bündchen / Please Subscribe…video slide show, 8_20_2019.

Gisele Caroline Bündchen[ (Brazilian Portuguese: born 20 July 1980) is a Brazilian model, actress, and environmentalist. Since 2004, Bündchen has been among the highest-paid models in the world, and as of 2007 was the 16th richest woman in the entertainment industry. In 2012, she placed first on the Forbes top-earning models list. In 2014, she was listed as the 89th Most Powerful Woman in the World by Forbes. In the late 1990’s, Bündchen was the first in a wave of Brazilian models to find international success. In 1999, Vogue noted “The Return of the Sexy Model”, and she was credited with ending the “heroin chic” era of modeling. Bündchen was one of the Victoria’s Secret Angels from 2000 until mid-2007. Bündchen pioneered the “horse walk”, a stomping movement created when a model picks her knees up high and kicks her feet out in front. In a 2007 Vogue interview, Claudia Schiffer stated that Bündchen is the only remaining supermodel. Bündchen ventured into acting when she played a supporting role in Taxi (2004), for which she was nominated at the Teen Choice Awards for Choice Movie Breakout Performance, and for Choice Movie Bad Guy. Bündchen had a supporting role in The Devil Wears Prada (2006), and from 2010 to 2011, she was the executive producer of an educational environmental cartoon, Gisele & the Green Team. She supports many charities including Save the Children, Red Cross and Doctors Without Borders, as well as dedicating time to environmental causes. She is the Goodwill Ambassador for the United Nations Environment Program. In February 2012, the website Vogue.it stated “the Brazilian model is the King Midas of fashion. Everything she touches turns to gold and companies that have invested in her have reaped the rewards.” An Esprit public awareness campaign featuring Bündchen helped raise consumer awareness of the Esprit brand, with a 9 percent rise in Germany, and a 19 percent rise in China. She was ranked No. 61 on Forbes’ Most Powerful Celebrities list in 2012. In May 2012 she was ranked fourth on the World’s Most Powerful Latino Celebrity list by Forbes. In 2013 she ranked No. 5 on the most successful Brazilian Business Women list. The products that bear her name in Brazil include Grendene’s Ipanema sandals. She has her own lingerie line called Gisele Bundchen Intimates. She still collects big fees to lend her image for the likes of Chanel, David Yurman and P&G. The brand of products for teeth Oral B Brasil grew considerably since hiring Bündchen. She earns $4 million a year from her Procter & Gamble contract. Bündchen’s jelly sandals Ipanema by Gisele Bundchen sell as much as 25 million pairs annually and accounted for more than 60% of Grendene’s annual exports of about $250 million in 2013. In February 2014, it was documented that the Gisele Bundchen stock index was still outperforming the Dow industrial average, up by 93%. In May 2015, Brazilian magazine Istoe Gente reported that Bündchen’s line of INtimates, Gisele Bundchen INtimates has been lucrative. “As of May 2015 especially in e-commerce, it was recorded to have an increase of 181% in one year. We went from 30,000 visitors per month to 100,000,” says Vanda Dias, e-commerce manager for Hope, which manages the top brand. In 2016, Bündchen signed with Brazilian shoe company Arezzo. According to fashion website glamurama, Bündchen made shares of Arezzo go up on the São Paulo Stock Exchange. In 2016, CEO of Under Armour Kevin Plank mentioned that the company’s women’s brand was the number one selling category with ecommerce, and that’s growing more rapidly than either men’s or the youth category. A large part of this growth was by using what Plank called “personalities” — namely star ballerina Misty Copeland and Bündchen.

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