GUESS JEANS | BEHIND THE SCENE | SPRING SUMMER 2019 CAMPAIGN
advertising campaign featuring GUESS models Gwen Van Meir, Mishel Gerzig and Arsenii Savitckii shot in the western Mojave Desert surrounded by Joshua Trees and iconic mountains in the distance.
Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and lensed by photographer Tatiana Gerusova, the summer 2019 campaign captures the casual and carefree sensuality that embodies the spirit of the collection. The campaign follows three models wearing head-to-toe GUESS ensembles from the summer collection, embarking on a road trip through the desert seeking an unforgettable adventure. Photographed underneath the blazing hot sun against the earthy landscape, the GUESS Girls and Guy are captured embodying the true spirit of GUESS: sexy, young and adventurous.